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What is virtual production?

What is virtual production?

4 min read
Virtual production is where the physical and digital worlds meet, it is a process that involves creating 3D virtual environments in a real-world environment.

It's been around for some time, and it's still growing in popularity. The pandemic might have started it, but now it's here to stay.

Through a variety of software tools, virtual production enables the creation of a 3D environment that seamlessly connects both physical and virtual elements. It can be used to film on a stage and view virtual graphics together in real-time.

Visual effects are no longer just part of post-production, as they are now being worked on and iterated throughout pre-production.

Check out how Estonian comedians Robert and Jüri visited our Tallinn studio and tried different virtual production environments in real time.

Video in Estonian language: Kanal 2, "Õhtu!" Robert Rool and Jüri Butšakov.