La Biennale di Venezia: was established in 1895 and is today acknowledged as one of the most prestigious cultural institutions. La Biennale di Venezia stands at the forefront of research and promotion of new contemporary art trends and organizes events in all its specific Departments: Art (1895), Architecture (1980), Cinema (1932), Dance (1999), Music (1930), and Theater (1934) – alongside research and training activities.
La Biennale di Venezia: was established in 1895 and is today acknowledged as one of the most prestigious cultural institutions. La Biennale di Venezia stands at the forefront of research and promotion of new contemporary art trends and organizes events in all its specific Departments: Art (1895), Architecture (1980), Cinema (1932), Dance (1999), Music (1930), and Theater (1934) – alongside research and training activities.
The idea for a common digital platform grew out of the need to reach the audiences in times when restrictions were imposed on travel and public gatherings, and to provide biennale visitors with an opportunity to benefit no matter where they are physically.
Activities shift from physical to digital environments was not an option during the pandemic. This change has opened an absolutely new understanding of how to look at things from a digital point-of-view. Obviously traditional web-page and social media ads were not sufficient anymore.
The initiative for this community platform and broadcast was started by six National Pavilions who belong to the Commissioner Group – a self-organized group of around 25 countries who are participating in this year’s Biennale Architettura, and who have been meeting regularly since the summer of 2020, supporting each other and exchanging ideas and issues.
The Biennale became a hybrid event due to the global pandemic. Most countries were opting for online or hybrid opening events during the biennale opening week in May and continued to disseminate their talks, seminars and other events online over the summer and in autumn.
No hassle or unnecessary administration - all exponents from 22 countries were enabled on a platform to initate and manage their own exhibitions, broadcasts, workshops and other relevant events. Visitors could browse on other hand the aggregated event calendar, select and organize their personal schedule of events.
“Tales of tomorrow’s architecture“ was a unique virtual production for architects to find inspiration and share the best practices. Virtual production enabled all participants from different countries to join remotely and be part of the broadcast without need to travel.
Building was developed as a flagship project by Capital Mill, the leading Baltic real-estate developer.
Modern and reusable digital presentation formats and content was developed for each EXPO participants that was easily linkable with existing web-pages, searchable and findable worldwide.
In our novel collaborative exposition format every participant enjoyed multiple times more audience than they ever could reach alone for finding new customers and markets.
Authentic and self-explanatory digital “visit card” for the exponent participating in SKYON construction case was generated. Cross-referencing by expo organizer and participants unlocked powerful opportunities to be searched and found by new customers and business partners worldwide.
Combine singular marketing activities for efficient global campaigns. Gain more reach and awareness for your trade show and to every individual exhibitor by joint showcase campaigns, generating more revenue and online social credibility for every participant.
Exponent self-service portal for showcasing products and services. Permanent virtual space for expos and company reference projects that syncs with marketing automation.
Exponent self-service portal for showcasing products and services. Permanent virtual space for expos and company reference projects that syncs with marketing automation.
The 22 countries worked in synergy, together with all the Commissioner Group members, to bring this initiative to life, relying on Estonia and its renowned technological advanced tradition for the virtual infrastructure. It’s no wonder that the country has has been hailed the “most advanced digital society in the world” (according to EU-Startups.com).
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