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What is community marketing & syndicate marketing and how does it work?

What is community marketing & syndicate marketing and how does it work?

5 min read

Thanks to technology and event platforms, we can create events and stay connected with our clients and partners throughout the year. The new community marketing model(B2C) and syndicate marketing model (B2B) is one of the most exciting trends of 2022.

When community marketing is more oriented to the business-to-consumer(B2C) sales & marketing model then syndicate marketing is more focused on the business-to-business (B2B).

What is syndicate marketing (B2B)?

Syndicate marketing (B2B) is a cooperative marketing program for companies with similar target audiences and goals. Usually combining at least 3 individual companies or more. 

A group of companies or corporations that share interests in a market but are not directly competitors. These groups are known as syndicates.

How does syndicate marketing (B2B) work?

It usually starts with an initiative from an industry pioneer or leader who decides to organize an event or exhibition(Expo) to promote a mutual achievement with key partners - participating as event exhibitors.

To spread a message about success stories and achievement together mutually benefits and compliments all the companies who are participating in the event or expo.

It’s a truly amazing way to increase brand awareness, find new clients and partnerships through good works you have already done.

These days this concept is becoming more popular amongst business owners to really stand out and to establish a stronger virtual presence for companies.

Example: Real estate developer decides to recognize all the key partners who were part of the development process of the building, like architects, contractors, material manufacturers, service providers etc.

What is community marketing?

A community marketing (B2C) is a type of marketing that involves interacting with like-minded individuals online. It can be done through various platforms such as social media, blog websites, and event platforms.

Unlike other forms of marketing, community marketing focuses on gathering information about existing customers and developing a personalized relationship with them. It also allows them to feel valued and important by the brand.

Having satisfied customers can help boost your sales and help you market your product more efficiently.

How does community marketing (B2C) work?

People can register for events on event platforms to connect with like-minded individuals and learn about new products and services. It allows exhibitors to gather valuable information about its customers and develop a deeper relationship with them.

The value of an all year long community marketing model is very important to its members. Before you can start building a community, you need to understand what makes people want to see content from you.

This can be done by analyzing what makes them want to see and what makes them want to join.

The concept of community marketing is very important to businesses as it can help them create a strong sense of belonging among their customers. It can be done through the use of products and services that people buy. Unlike other marketing strategies, community marketing doesn't rely on tactics such as persuasion.

This strategy can also help them develop a deeper understanding of their ideal customers. Not only will this help them improve their customer experience, but it can also help them scale their business.


The all year long community model allows event planners to keep their attendees and exhibitors engaged even while they're waiting for the next event. It even helps to find new sponsors and exhibitors and keep them up-to-date with the latest events.

This trend is expected to continue growing as event platforms start offering annual subscriptions.